about greeff properties.
Mike Greeff, CEO of Greeff Properties, sees a seamless and natural link between what The Greeff Road of Hope’s emerging artists create and the business of buying and selling property. “A useful definition of creativity is the ability to see relationships where none exist”, he says. “Our business is about bringing buyers and sellers together. The end result must be a situation in which everyone wins. To do this again and again, every day, is an art.”
The well-known art lover, Omar Valley, is the curator of the Greeff Road of Hope’s Alphen gallery. The vibrancy and beauty of township art will now become accessible to greater Cape Town; with specific reference to the people who live in and around Constantia.
“An investment should never be purely altruistic, because it will not be sustainable,” says Mike Greeff. “It must generate returns, it must make good business sense. In this way, growth is assured and everyone wins. For us at Greeff Properties, The Road of Hope is such an investment.”